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IT Consulting firm delivering digital transformation & innovative IT solutions, including use of AI tools in recruiting
H&K is a global public relations firm with 3,000+ employees located in 70+ offices across nearly 40 countries. Member of the 6-person Global Executive Team (ExCo), reporting directly to the CEO and working with Operations and Finance leaders at parent company, WPP (the largest media and advertising holding in the world with 115k employees). Operational leadership: Leader in global Operations Committee (COO, CFO, CHRO) focused on commercial performance across all 10 regions. With operational oversight delegated from the CEO, met bi-weekly with all regional leaders and ran quarterly reviews with them focused on P&L delivery, existing clients’ growth, new business development and commercial excellence. As a result, H&K saw the highest net sales growth rate in two decades (in 2021 & 2022) and EBITDA margin increase of 6pp to a new level that has been maintained since 2020 Operational excellence: Delivered operational improvements across revenue generation, financial planning, process optimization, client management, business development and employee relations topics AI transformation: Developed methodology to assess short- and medium-term impact of implementing AI tools on H&K cost structure and staffing levels (subsequently rolled out at other agencies across WPP). Identified key use cases for AI tools deployment and embedded them in standard workflows. Tested ways to increase employee adoption via market-wide AI pilot in Germany. Designed changes to Hill & Knowlton’s operating model to futureproof the organization (new pricing models, new talent profiles for new hires, career progression model) AI product development: Partnered with H&K's CTO to develop new AI-powered products, develop business cases for them and secure funding from the CEO. Negotiated and signed AI-focused commercial partnerships for a leading misinformation monitoring product (t.ly/12tHB) Finance: Oversaw budgeting, financial reporting, investment analysis, FP&A, led 200 FTE finance team Strategy: Led H&K's strategy development and execution efforts, including change management, transformation programs, 5-year strategic plan creation and investment planning Merger integration: Led integration effort for Hill & Knowlton in the process of merging with BCW to form Burson (t.ly/szqUe), a PR & Communications industry leader with ~$1B in net sales. Offered one of only four retention bonuses extended across both organizations (6,500 employees) M&A: Led corporate development with end-to-end acquisition process of JeffreyGroup in US/Latin America (t.ly/Z9-d) and 3K in Germany (t.ly/mPA0) and designed and led post-merger integration at these companies Risk management: Developed Assignment Acceptance Framework for WPP – a simple and structured process that helps all WPP agencies maintain high ethical standards while mitigating risk when taking on new clients Restructuring: Delivered ~$20M in annualized savings (~5pp operating margin increase) through a restructuring program supported by cost benchmarking, offshoring, software license rationalization and footprint optimization Organizational design: Redesigned company structure into a matrix organized around geographical markets and sector/capability practices, resulting in greater practice accountability and increased revenue growth rates (several percentage points above historical rates in the first 2 years after implementation) Clients: Developed client prioritization algorithm based on publicly available information and client teams’ input to identify high-growth potential clients, informing business development and client growth strategies Management practices: Led development of executive dashboards (in Power BI) and programs aimed at improving employees’ project management skills and adopting a “bias to action” attitude
Management consultant with experience from 35+ projects across 7 countries, focusing on Financial and Consumer sectors. Developed business skillset that includes stakeholder management, analytics and quantitative methods, corporate finance expertise, business intelligence acumen and communications skills, incl. Board / ExCo presentations. Strategy & Corporate Finance Ran a study for a top 10 US bank to determine whether it should launch a digital bank and what should be its value proposition and to define how to play in workplace channel (financial wellness, benefits platform, etc.) Led a project to determine potential for ROE improvement for a top 20 US retail bank Led a team of consultants to design a 3-year ~500 bps ROE improvement plan for a top 10 US life insurer Developed a game-theory assessment of responses to a takeover of a strategic asset for a major Oil company Transformation Programs & Strategy Implementation Led a project team to identify RPA/AI automation opportunity (~$250M savings) at a US mortgage servicer Delivered $75M in savings within 6 months by leading a team of consultants to identify cost reduction initiatives, develop capture plan and track implementation at a major insurance/asset management company Drove ~10% output increase at a Canadian hard rock miner by leading underground mining workstream Supported a top 5 Central Eastern-European retail bank in 1,000+ branch network reorganization Sales & Marketing Led consumer lending workstream on a new product development project for a top 5 US retail bank Led three client teams in the affluent banking BU of a European bank in new segmentation definition and goto- market strategy design & implementation, driving increased customer satisfaction and product penetration Developed wholesale client segmentation and go-to-market strategy for a Top 3 European beer brewer Led retail channel workstream on a go-to-market strategy project for a top US appliances & coffee producer Joined as an intern in 2010, full-time in 2011 as a Business Analyst, promoted to Senior BA in 2012, Associate in 2015 (returning from MBA), Engagement Manager in 2017
Master of Business Administration (MBA)
MA
Concentration: Finance and Accounting
BA
Concentration: Management
BA
Concentration: Management
BA
Concentration: Economics
Music (expanding collection of 2500+ albums, 100+ acts seen live), photography (McKinsey art selection featured artist), fine arts, design, architecture, social psychology, bike trips, culture-focused travel, economic policy
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